Gartner Research

L2 Amazon Intelligence: Fashion

Published: 01 May 2018

ID: G00362597

Analyst(s): L2 Intelligence Team

Summary

The absence of official distribution by major fashion brands on Amazon created a vacuum for third-party sellers and private label brands. Legacy fashion brands must take a more proactive role in combating gray market distribution and the encroachment of private label brands on Amazon’s marketplace.

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