Gartner Research

L2 Digital IQ Index: Beer U.K. 2016

Published: 06 July 2016

ID: G00360616

Analyst(s): L2 Food & Beverage Team

Summary

Imports from Europe and North America dominate beer sales in the U.K. Select enterprises are investing in pub partnerships to increase offline visibility, and top brands are investing in grocer sites. The first Digital IQ Index: Beer U.K. report benchmarks the digital performance of 33 local brands.

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