Gartner Research

L2 Digital IQ Index: Food 2016

Published: 19 September 2016

ID: G00362709

Analyst(s): L2 Food & Beverage Team


A sluggish market and health-conscious consumers have fueled the rise of healthy packaged food brands. Legacy brands are involved in high-profile M&As. And large brands are leveraging the breadth and depth of their digital assets in order to outmaneuver sector upstarts by inching ahead on mobile.

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