Gartner Research

L2 Amazon Intelligence: Personal Care

Published: 09 February 2017

ID: G00362683

Analyst(s): L2 Intelligence Team

Summary

The personal care e-commerce market is expected to hit $49.7 billion by 2020. Amazon is a key driver. Amid digital shifts, a battle is brewing between traditional and upstart brands, with several of the latter thriving on the platform and undermining traditional brands' category dominance.

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