Gartner Research

L2 Digital IQ Index: Brazil — Beverages 2016

Published: 06 February 2016

ID: G00361533

Analyst(s): L2 Food & Beverage Team


Beverage brands in Brazil serve a digitally savvy population in one of the world's largest drinks markets. Beverage brands need to localize content and focus on mobile investments. The 2016 Digital IQ Index: Beverages Brazil benchmarks the digital performance of 48 brands across four categories.

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