Gartner Research

L2 Digital Performance Insight: Watches and Jewelry — E-Commerce

Published: 03 May 2016

ID: G00361494

Analyst(s): L2 Watches & Jewelry Team


E-commerce sales in the luxury industry will double by 2020, so watch and jewelry industry execs are turning to digital channels in search of elusive growth amid a global industry downturn. But brand equity does not transfer proportionately online. Many brands continue to under-invest in e-commerce.

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