Gartner Research

L2 Video: Beverages 2017 — E-Commerce

Published: 15 February 2017

ID: G00361833

Analyst(s): L2 Food & Beverage Team

Summary

The growth of bottled water, craft beer and new drinks puts pressure on category leaders. Top brands are turning to digital to maintain their positions. Digital IQ Index: Beverages benchmarks the 2016 digital performance of 116 beverage brands operating in the U.S.

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