Gartner Research

L2 Video: Watches and Jewelry 2017 — Digital Marketing

Published: 10 April 2017

ID: G00362338

Analyst(s): L2 Watches & Jewelry Team

Summary

Following declining sales and profitability from 2014 to 2016, performance divergence between online and offline channels in watches and jewelry is growing. Some brands are beginning to explore e-commerce on partner sites, but barely half of Index brands support e-commerce on their own sites.

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