Gartner Research

L2 Digital IQ Index: Specialty Retail 2016

Published: 21 July 2016

ID: G00362726

Analyst(s): L2 Retail Team

Summary

Retailers are turning to customer acquisition and retention by doubling down on SEO and CRM. Amid rebranding efforts and mass restructuring, growth has been displaced by survival. L2's Digital IQ Index: Specialty Retail benchmarks the digital performance of 100 brands with a store footprint in the U.S.

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