Gartner Research

L2 Digital Performance Insight: China — The Rise of Livestreaming

Published: 20 November 2016

ID: G00362728

Analyst(s): L2 APAC Team

Summary

Livestreaming has exploded in China, particularly among mobile-savvy millennials who crave interactive and reality content in real time. While brands have identified the trend, they must be strategic about which platforms they choose to stream on and how they go to market to ensure success.

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