Gartner Research

L2 Digital IQ Index: Beverages 2017

Published: 31 January 2017

ID: G00362700

Analyst(s): L2 Food & Beverage Team

Summary

Bottled water, craft beer and new categories have placed pressure on established category leaders. Successful strategies encourage customer loyalty with rewards programs and subscriptions. L2's Digital IQ Index: Beverages benchmarks the digital performance of 116 beverage brands operating in the U.S.

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