Gartner Research

Validate Your Customer Journey Maps for Accuracy and Effectiveness

Published: 03 May 2018

ID: G00347049

Analyst(s): Jane-Anne Mennella

Summary

Accurate and actionable journey maps are essential for delivering powerful customer experiences. Validating journey maps requires customer experience leaders to ask the right questions from the right sources at the right time.

Table Of Contents

Analysis

  • Why Journey Map Validation Is Essential
  • When Should You Validate Your Journey Map?
  • How Do You Validate Your Journey Maps?

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