Gartner Research

Make Customer Demands Core to Your Multichannel Marketing Program for Business Impact

Published: 03 May 2018

ID: G00348978

Analyst(s): Adam Sarner , Anna Maria Virzi


Marketing leaders are advancing their multichannel marketing capabilities, but their ability to balance customer demands against business priorities still proves elusive. Use this research to adopt a customer-centric multichannel strategy and to link multichannel investments to marketing ROI.

Table Of Contents


Research Highlights

  • Adopt a Customer-Centric Approach to Multichannel Marketing Strategy Development and Technology Investments
  • Align Multichannel Marketing Priorities to Customer Experience to Strengthen Maturity and Results
  • Use Mobile and Social Channels to Deliver Multichannel Marketing ROI

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.