Gartner Research

L2 Digital IQ Index: Home Care 2017

Published: 15 February 2017

ID: G00362869

Analyst(s): L2 Consumer Packaged Goods Team

Summary

E-tailer distribution relationships are critical for home care brands. As legacy players transition from traditional to digital promotion, they face multiple threats. Private label products threaten on-platform visibility, while independent brands wield digital expertise and social media savvy.

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