Gartner Research

Making the Case for Growing Your Content Marketing Budget

Published: 03 May 2018

ID: G00347225

Analyst(s): Stephen R. Wellman


Content is the fuel that drives all customer experiences and marketing channels. Yet many marketers still fail to prove its value. Marketing leaders responsible for content marketing and management must demonstrate and monitor business value to increase future investments.

Table Of Contents
  • Key Challenges



  • Prove the Business Value of Your Content
  • Create a Regular Cadence to Communicate Content's Business Value to Targeted Stakeholders
  • Monitor and Update Performance Measurement Models to Optimize Results
  • Demand a Greater Share of the Marketing Budget by Outlining Plans for Increased Investments

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