Gartner Research

L2 Digital IQ Index: Germany — FMCG 2017

Published: 28 July 2017

ID: G00362885

Analyst(s): L2 Consumer Packaged Goods Team


Established FMCG brands have fared better in Germany than in other European markets, as enduring consumer loyalty and slow e-commerce growth have prevented the rise of digital-first competitors. Brands creating a holistic digital experience are positioned to reap the rewards of future online growth.

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