Gartner Research

L2 Digital IQ Index: Watches and Jewelry 2017

Published: 28 February 2017

ID: G00362924

Analyst(s): L2 Watches & Jewelry Team

Summary

Holiday sales in watches and jewelry at brick-and-mortar stores were disappointing for 2016, but online jewelry sales were up double digits and Amazon sold a watch every 1.5 seconds. Watch and jewelry brands must arm themselves with the right digital tools and strategies or risk losing brand equity.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.