L2 Digital IQ Index: Watches and Jewelry 2017
Published: 28 February 2017
L2 Watches & Jewelry Team
Holiday sales in watches and jewelry at brick-and-mortar stores were disappointing for 2016, but online jewelry sales were up double digits and Amazon sold a watch every 1.5 seconds. Watch and jewelry brands must arm themselves with the right digital tools and strategies or risk losing brand equity.
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