Gartner Research

L2 Digital IQ Index: Watches and Jewelry 2017

Published: 28 February 2017

ID: G00362924

Analyst(s): L2 Watches & Jewelry Team


Holiday sales in watches and jewelry at brick-and-mortar stores were disappointing for 2016, but online jewelry sales were up double digits and Amazon sold a watch every 1.5 seconds. Watch and jewelry brands must arm themselves with the right digital tools and strategies or risk losing brand equity.

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