Gartner Research

Cool Vendors in Personalization

Published: 04 May 2018

ID: G00347788

Analyst(s): Bryan Yeager , Jennifer Polk , Augie Ray


Personalization is a vital marketing technology, enabling stronger customer relationships and a competitive edge through customized content. Marketing leaders seeking to engage audiences with relevant, tailored messaging can use this research to find innovative personalization vendors.

Table Of Contents


  • What You Need to Know
  • AB Tasty
  • Decibel
  • Storybulbs

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