Gartner Research

Target and Fulfill More Human Needs to Bridge the Experience Gap

Published: 04 May 2018

ID: G00355980

Analyst(s): Ranjit Atwal , Manjunath Bhat , Anthony Mullen

Summary

Users abandon technology, especially new form factors and specialist devices, when instant gratification doesn't translate into persistent value. Technology product management leaders must address the human needs hierarchy, either natively or via partnerships, to deliver and expand user value.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use the Hierarchy of Human Needs as Part of a Strategic Framework to Shape Platforms to Evolve Experiences
    • Mind the "Experience Gap"
    • Specialist Products Must Adopt an Approach That Targets Personas' Needs
  • Develop a Virtuous Cycle of Needs Delivery to Differentiate and Succeed
    • Identify and Map Benefits to Persona Needs to Determine Features
    • Design and Partner for Extensibility to Expand the Needs You Can Address
    • Use Platform Approaches to Create Networking Effects to Amplify the Delivery of Needs

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