Gartner Research

Small Business Research: How Professional Influencers Impact Small Business Owners

Published: 11 October 2015

ID: G00363368

Analyst(s): Marketing Research Team

Summary

This report will address how accountants, IT consultants/technology VARs, financial advisors, and insurance brokers influence small business owners—particularly, in selecting a supplier for a specific product/service. It will cover supplier recommendations that professional influencers make, the information that they provide, and suggestions on how suppliers can help influencers make referrals.

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