Gartner Research

Small Business Research: How Professional Influencers Impact Small Business Owners

Published: 11 October 2015

ID: G00363368

Analyst(s): Marketing Research Team


This report will address how accountants, IT consultants/technology VARs, financial advisors, and insurance brokers influence small business owners—particularly, in selecting a supplier for a specific product/service. It will cover supplier recommendations that professional influencers make, the information that they provide, and suggestions on how suppliers can help influencers make referrals.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.