Gartner Research

Channel Play Booklet — Flexibility: The Key to Selling to Small Business

Published: 18 July 2015

ID: G00363385

Analyst(s): Marketing Research Team

Summary

This booklet contains industry-specific Channel Plays that will help channel partners pitch member products and services more effectively. These channel plays will demonstrate what factors influence the owner's final purchase decision, and which features need to be highlighted to make member products and service stand out of the final consideration set.

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