Gartner Research

How to Avoid the Top 5 Positioning and Messaging Mistakes for Data and Analytics Service Providers

Published: 07 May 2018

ID: G00342859

Analyst(s): Twiggy Lo


Buyers will disqualify data and analytics service providers that are self-focused and exclusively technology-oriented. Technology product marketing leaders must strengthen their positioning to the business buyers to frame go-to-market decisions and activities.

Table Of Contents
  • Key Challenges



  • Mistake 1: Exclusive Self-Focus
    • Recommendation
  • Mistake 2: Target Everyone
    • Recommendations
  • Mistake 3: No Differentiation
    • Recommendations
  • Mistake 4: Communication Overload
    • Recommendations
  • Mistake 5: Empty Claims
    • Recommendations

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