Gartner Research

Consumer Insight: Active Listening — Audible Edutainment Amps Consumer 'Me Time'

Published: 10 October 2017

ID: G00363674

Analyst(s): Iconoculture Research Team


Busy consumers say they want more leisure time, but when they find a moment for play, they choose activities that have much in common with work. For productive "me time" activities that tick all their boxes, they want to free up both their hands and their eyes by engaging in active listening.

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