Gartner Research

Small Business Research: Keys to Breakthrough Content Marketing

Published: 21 November 2016

ID: G00363358

Analyst(s): Marketing Research Team

Summary

Reaching owners is largely dependent on reaching their networks. Owners pay more attention to, and open more, content shared by other owners than from suppliers. The content with the greatest potential to be shared is content that changes an owner’s point of view. This study teaches marketers the elements of breakthrough content and how to determine the most viable topic terrains.

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