Gartner Research

Small Business Research: Boosting Receptivity to Post-Sales Communications

Published: 19 October 2014

ID: G00363366

Analyst(s): Marketing Research Team


Our research has found that, unfortunately, small business owners are often less engaged with suppliers once the sale is complete and quickly become inert to supplier outreach. But, whether your goal is customer retention, cross-sell, or customer advocacy, we know that increasing owner receptivity to your messaging is extremely important. This research will help you increase receptivity to marketing messages and uncover the best opportunities for meaningful post-sale interactions.

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