Gartner Research

Small Business Research: Owner Appetite for Smartphone Capabilities in Supplier Apps and Mobile Websites

Published: 02 March 2017

ID: G00363391

Analyst(s): Marketing Research Team


In this research, we answer the question "What supplier-related business activities are small business owners willing to perform on their smartphone?" In January 2017, Marketing to Small Business found that 78% of small business owners are currently using a smartphone as a piece of technology for their business.

Table Of Contents

More Detail

Business Activities Owners are Willing to Conduct on a Smartphone

Do You Have an App for That?

Additional Resources

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.