Gartner Research

Channel Play Booklet — Communicating With Small Business Owners Post-Sale

Published: 18 November 2015

ID: G00363361

Analyst(s): Marketing Research Team

Summary

This booklet contains industry-specific Channel Plays that will help channel partners sell or market member products and services more effectively. This volume will reveal how to improve small business owners’ receptivity to the marketing materials they receive after a purchase, as well as provide tactical advice on how to best set up the owner’s expectations.

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