Gartner Research

Small Business Research: Capturing Purchase-Ready Prospects

Published: 08 November 2015

ID: G00363363

Analyst(s): Marketing Research Team


There is an immediate opportunity to drive acquisition by offering guidance to increase stickiness and reduce leakage in the purchase funnel. This report will teach marketers how to: simplify decisions by offering an obvious starting point to research and reducing decision complexity, help owners navigate channel switches during research, and balance the give/get of owner vs. supplier information when presenting forms.

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