Gartner Research

Small Business Research: Driving Action Through Content Marketing

Published: 07 July 2016

ID: G00363382

Analyst(s): Marketing Research Team

Summary

Content marketing should provide value to both content consumers and content producers. Unfortunately, marketers today struggle to identify what to measure and how in order to track content effectiveness. Learn how to drive four key owner actions related to content consumption: making the first click, browsing further, submitting a form, and sharing with peers.

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