Gartner Research

Consumer Insight: Boomer Smart Homes — Keeping Up and Keeping Watch

Published: 22 August 2017

ID: G00363788

Analyst(s): Iconoculture Research Team


Younger generations tend to dis boomers for a lack of tech smarts, but that reputation is undeserved. By late 2016, boomers had ramped up their use of broadband internet and smartphones to general-population rates. Hardly anyone — marketers included — realizes just how home-tech-connected they are.

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