Gartner Research

Survey Analysis: Selecting the Right Agency for the Job — Match Agency Capabilities With Your Unique Needs

Published: 09 May 2018

ID: G00355399

Analyst(s): Christopher Ross


Marketing leaders continue to value the quality, expertise and flexibility that relationships with agencies and other marketing service providers offer. Use this research to inform your agency selection process by matching desired capabilities and outcomes.

Table Of Contents

Survey Objective

Data Insights

  • Marketers Value Agencies and Marketing Service Providers
    • Large, Full-Service Agencies Lead the Way With Customer Experience
    • Small Full-Service Agencies Sought for Data and Analytics
    • Martech Vendors Valued for Their Core Technology Strengths and More
  • Methodology
  • Definitions

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