Gartner Research

Ignition Guide to Scenario Planning

Published: 07 July 2016

ID: G00363866

Analyst(s): Marketing Research Team


This guide includes documents that will help you prepare the organization for scenario planning, establish a framework for modeling scenarios, build out tangible scenarios, and engage business partners around scenarios.

Table Of Contents



Step 1 of 5: Prepare the Organization for Scenario Planning

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 5: Establish a Framework for Modeling Scenarios


How to Set Up for Success

Step 3 of 5: Build out Tangible Scenarios


How to Set Up for Success

Step 4 of 5: Engage Business Partners Around Scenarios


How to Set Up for Success

Step 5 of 5: Track Key Scenarios

Review Your Performance

Keys to Continued Success

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