Gartner Research

Consumer Insight: Beverage in 2018

Published: 05 September 2017

ID: G00363817

Analyst(s): Iconoculture Research Team


With a sustained focus on health, consumers now have DIY kefir kits, lacto-fermented vegetable juices and kava for stress relief. They even engage in moderation mix-ups like BeerYoga. But discovery and self-expression still rule. From cocktails to Frappuccinos, the beverage scene is mixing it up.

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