Gartner Research

Consumer Insight: Boomers in 2018

Published: 05 September 2017

ID: G00363813

Analyst(s): Iconoculture Research Team


Boomers are the top spenders in nearly every category as they lean into aging and stay social with family and friends. Older Boomers find free time to hit the road. Younger Boomers, especially women, try to keep themselves relevant. Staying healthy becomes a priority to enjoy time with grandkids.

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