Gartner Research

CIOs Must Take the Lead in Overhauling Retail Banking Account Opening

Published: 08 May 2018

ID: G00356714

Analyst(s): Nicole Sturgill


Account opening is the most critical process for banks working to both acquire new customers and increase engagement with their current customers. Advances in technology are pressuring bank CIOs to drive efforts to improve this process — and also offering them ways to do so.

Table Of Contents


  • Four Reasons to Prioritize an Account Origination Overhaul
  • Focus on the Five Steps in the Account Opening Process to Identify and Articulate Points of Abandonment
  • Research Competitors' Digital Bank Account Opening Processes to Learn About New Technology Solutions
  • Develop a Vision for Account Opening by Considering Technological, Operational and Financial Factors for Each Idea

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