Gartner Research

How to Compete With the Giants of Online Retailing

Published: 10 May 2018

ID: G00352205

Analyst(s): Tom Enright


As leading online retailers continue to grow their share of the retail market, many others struggle to develop responsive supply chain strategies. Supply chain leaders responsible for customer fulfillment and collaboration need to take steps to excel at customer service and remain competitive.

Table Of Contents
  • Key Challenges



  • Identify and Focus Your Strategy on the Elements of Your Business Model That Can't Be Replicated by Online Competitors
    • Don't Centralize Your Responsibility for Customer Experience
    • Focus on Separating Shopping Chores From Enjoyment
    • Credit Stores With Revenue From Online Sales
    • Obtain a Portfolio of Digital Supply Chain Capabilities, by Identifying Areas of Weakness That Need to Be Strengthened
    • Copy the Best Ideas Being Offered by Your Competitors

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