Gartner Research

Drive Consumer Wearable Adoption by Using the Hierarchy of Human Needs as a Strategic Framework

Published: 11 May 2018

ID: G00340181

Analyst(s): Manjunath Bhat , Anthony Mullen

Summary

Wearables adoption remains an elusive challenge as existing users abandon their devices and new users find it hard to justify the purchase. Technology product management leaders must adopt a needs-first approach to meet the diverse and evolving nature of user expectations.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Bridge the Wearables User Experience Gap by Adopting a Five-Layer Strategic Framework Based on Human Needs
  • Design for Extensibility by Exposing Foundational Capabilities Through Trusted Open APIs
    • Design With Extensibility in Mind
    • Move to Software-Defined Wearables
  • Target User Needs Across Five Digital Consumer Personas

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