Gartner Research

Drive Consumer Wearable Adoption by Using the Hierarchy of Human Needs as a Strategic Framework

Published: 11 May 2018

ID: G00340181

Analyst(s): Manjunath Bhat , Anthony Mullen


Wearables adoption remains an elusive challenge as existing users abandon their devices and new users find it hard to justify the purchase. Technology product management leaders must adopt a needs-first approach to meet the diverse and evolving nature of user expectations.

Table Of Contents
  • Key Challenges



  • Bridge the Wearables User Experience Gap by Adopting a Five-Layer Strategic Framework Based on Human Needs
  • Design for Extensibility by Exposing Foundational Capabilities Through Trusted Open APIs
    • Design With Extensibility in Mind
    • Move to Software-Defined Wearables
  • Target User Needs Across Five Digital Consumer Personas

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