Gartner Research

Consumer Insight: Multicultural Consumers Raise the Salad Bar

Published: 04 April 2017

ID: G00364196

Analyst(s): Iconoculture Research Team

Summary

Multicultural consumers see themselves as healthy individuals who make good food choices. But every ethnicity has a different set of motivators when it comes to definitions of "healthy eater." Marketers who understand how it varies by ethnicity are likely to win with this diverse crowd.

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