Gartner Research

Information Sources for Understanding Customer Needs

Published: 03 January 2017

ID: G00364447

Analyst(s): Quality Research Team


In this research, we answer the question "What information sources do companies use to understand customer needs?" There are four discrete types of sources of information that provide insight into customer needs: broad or narrow intelligence on customers (Macro vs. Micro) or external or internal information (External vs. Internal).

Table Of Contents

More Detail

Identify Source Opportunities for Understanding Customers across the Enterprise

Most Common Quality Information Sources for Understanding Customers

Additional Resources

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