Gartner Research

Solenis CIO and CMO Partner to Drive Digital Business Transformation

Published: 14 May 2018

ID: G00364524

Analyst(s): Janelle Hill

Summary

The marketing team at Solenis was responsible for internet and intranet content while the IT team drove mechanisms and systems to run the sites. Now, the teams work closely on the entire customer interface. As the digital transformation progresses, both IT and marketing will become further linked.

Table Of Contents

Case Study

  • Building a Strong Joint Team

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client