Gartner Research

Solenis CIO and CMO Partner to Drive Digital Business Transformation

Published: 14 May 2018

ID: G00364524

Analyst(s): Janelle Hill


The marketing team at Solenis was responsible for internet and intranet content while the IT team drove mechanisms and systems to run the sites. Now, the teams work closely on the entire customer interface. As the digital transformation progresses, both IT and marketing will become further linked.

Table Of Contents

Case Study

  • Building a Strong Joint Team

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