Gartner Research

Consumer Insight: This Must Be the Place

Published: 07 November 2017

ID: G00364494

Analyst(s): Iconoculture Research Team

Summary

Following Trump's election, consumers have begun retreating from the divided whole toward alliances with groups that share their perceptions and beliefs. By leaning in to connections and cultural affinity, consumers are finding safety, camaraderie and security plus a base of support.

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