Gartner Research

Consumer Insight: Four Snacking Mindsets — Grazing With a Goal

Published: 25 July 2017

ID: G00364002

Analyst(s): Iconoculture Research Team


Consumers eat multiple snacks a day, often in lieu of meals. They now think of snacking positively. In light of this, consumers plan what to eat and when in order to stay on their intended health path. But driven by time of day and situation, they move fluidly between four key snacking mindsets.

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