Gartner Research

Four Definitions Make a Digital Business Strategy Process More Effective

Published: 11 May 2018

ID: G00352705

Analyst(s): Peter Aykens, Don Scheibenreif , Kristin Moyer


Business strategy development requires a common vocabulary. This research clarifies the meaning of digital, digital business, digital optimization and digital business transformation so CIOs and business executives can discuss their strategies with confidence.

Table Of Contents


  • Term No. 1: Digital
  • Term No. 2: Digital Optimization
  • Term No. 3: Digital Business
  • Term No. 4: Digital Business Transformation
  • Recommendations
  • Appendix: Other Examples of Digital Businesses

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