Gartner Research

Why Marketers Choose Multichannel Marketing Hubs

Published: 11 May 2018

ID: G00360267

Analyst(s): Noah Elkin

Summary

Marketing leaders cite vendor understanding of business needs, product functionality and strategic partnership as the key factors in their selection of multichannel marketing hubs. Advance your multichannel marketing by choosing a vendor whose capabilities map to your marketing and business goals.

Table Of Contents

Analysis

  • Multichannel Marketers Drive Toward Growth
  • Understanding of Business Needs Comes First as a Decision-Making Factor
    • Successful Marketing Leaders Look Beyond the Product Specs
  • High Cost and Perceived Functionality Gaps Are Reasons for Disqualifying Prospective Vendor Partners
  • What to Do Next

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