Gartner Research

Consumer Insight: Serenity Now

Published: 11 July 2017

ID: G00364244

Analyst(s): Iconoculture Research Team

Summary

As America's sociopolitical landscape grows increasingly complex, so do consumers' emotional responses. Self-care tactics have only further spread and deepened as consumers refocus energies. Consumers are ever more mindfully managing anxiety in an effort to find personal fulfillment and stability.

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