Gartner Research

Consumer Insight: Sports Fans — A Contradictory Cohort

Published: 02 May 2018

ID: G00364246

Analyst(s): Iconoculture Research Team


More than half of the U.S. population self-identifies as sports fans. And though they value patriotism more than non-fans, they tend to recoil when games and players get too political. Plus they value safety more highly than non-fans, but only when it comes to their own kids.

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