Consumer Insight: Privacy Priority — What It Takes for Consumers to Trust Brands With Health Data
Published: 16 May 2017
Iconoculture Research Team
When fitness trackers arrived, consumers got a right-place, right-time, right-price device that quantified daily life. But just as the concept peaked, consumers started to question whether these gadgets were providing them a health benefit or giving Big Brother a way to monitor their every step.
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