Gartner Research

Consumer Insight: Permission to Play — Consumers' New Indulgence Journeys

Published: 16 May 2017

ID: G00364215

Analyst(s): Iconoculture Research Team


People have a basic desire or need for play. And for centuries they have idealized living in a society that makes more time for fun. But in today's productivity-obsessed culture, where unending to-do lists are status symbols and apps remind us to breathe, recreation remains elusive.

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