Gartner Research

TSP Disruptor Profile: Alibaba Digital Commerce

Published: 14 May 2018

ID: G00351700

Analyst(s): Adrian Lee


Alibaba's digital commerce platform exploits its hyperscale to reshape adjacent industries such as retail, advertising, media, logistics and financial services. Technology product management leaders at digital commerce companies can respond with their own disruptive go-to-market strategies.

Table Of Contents


  • Alibaba's Digital Commerce Willful Disruption Approaches
  • How Alibaba Digital Commerce Uses the Elements of Disruption
  • Business Moments Addressed by Alibaba Digital Commerce
  • Summary: Is Alibaba Disrupting With Digital Commerce?

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