Gartner Research

Farmers Insurance CIO Strategically Teams With Business for Competitive Edge

Published: 14 May 2018

ID: G00364527

Analyst(s): Janelle Hill

Summary

When Farmers Insurance refocused its methods for cross-selling products to showcase the breadth of customer opportunities, the CIO’s team architected systems that provide Farmers' agents and customers with a single product view.

Table Of Contents

Case Study

  • IT Partners With Marketing as a Single Force

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